The questions you ask before a project starts determine how it goes. This template covers everything: – client background – Project scope – Visual direction – Content & materials – Timeline – Budget – Usage & licensing Use it on discovery calls, send it to clients, or fill it out for yourself!

Not every red flag means walk away – but every red flag means pay attention. This checklist helps you recognize warning signs early – before a bad project becomes your problem. 27 specific red flags across 5 categories: – During the first conversation – Budget & payment – Scope & expectations – Communication & process – Respect & boundaries – Plus a simple decision framework